Oklahoma City-based experimental rockers The Flaming Lips recreate a snowy tundra for the official music video for "The Story Of Yum Yum and Dragon,” the tragicomic song inspired by the band’s new pink craft beer.
(Caution: The song is by The Flaming Lips, so naturally, there’s an F-bomb or two in the mix here. Consider yourself warned before you click play.}
As previously reported, Delaware’s Dogfish Head Brewery is releasing this spring Dragons & YumYums, billed as "an intensely tropical - yet subtlety bitter - pale ale brewed with a combination of dragonfruit, yumberry, passionfruit, pear juice and black carrot juice."
The Lips' beer is described as having a pink, blush-wine hue, an intensely tropical and piney aroma, a light-bodied mouthfeel and a balanced sweetness with a slightly resinous flavor. It will be available from late March through August, according to the brewery's website.
Apparently, Lips frontman Wayne Coyne found the beer-developing process so inspiring that he used two ingredients from the beer - dragonfruit and yumberries - as characters in two original songs, "The Story of Yum Yum and Dragon" and "Pouring Beer in Your Ear," prompting the brewery to tout the pink pale ale as "the first beer with its own theme song.
The lyrics to "The Story of Yum Yum and Dragon" include “Yum Yum and Dragon went out for a drive, but Yum Yum doesn’t have any eyes. ... Yum Yum and Dragon, they’re happy they’re friends.” And snowstorm notwithstanding, that’s pretty much what goes down in the newly released music video, with the Lips’ drumming duo Brothers Griiin playing the pals Yum Yum and Dragon.
The psychedelic label artwork, designed by Marq Spusta as part of Dogfish Head’s Off-Centered Art Series, was influenced by the Lips' legacy. Naturally, the primary color is hot pink.
Wayne Coyne, frontman of Oklahoma City-based psychedelic rockers The Flaming Lips, cradles a bottle of Dragons & YumYums, the limited-edition beer the band has partnered with Dogfish Head Craft Brewery in Delaware to create. Dogfish Head Brewery photo
Since Dogfish Head is marking its fourth year as the official beer of Record Store Day, the brewery and the Lips have something special in mind for Saturday’s festivities. The Flaming Lips will release a limited-edition 7-inch vinyl called "The Story of Yum Yum and Dragon," featuring the two original songs inspired by the beer.
Along with the limited-edition 7-inch release, Dogfish Head is teaming up with the Lips to also unleash 100 translucent records filled with actual Dragons & YumYums beer for Record Store Day.
“As a raging beer geek with a music problem, I’m especially excited to enjoy a pint of Dragons & YumYums while spinning a beer-filled record from the Lips," says says Dogfish founder and CEO Sam Calagione in a statement.
Two of the beer-filled collectible records will be available Saturday in Oklahoma City, according to a news release, as Calagione and Coyne celebrate Record Store Day in the Lips frontman’s hometown.
Calagione and Coyne will make their first stop Saturday at Guestroom Records, 3701 N Western Avenue, from noon to 1 p.m. They will be signing records, and there will be impressive giveaways like a Dogfish Head limited-edition Crosley record player, official Record Store Day posters, sticker packs featuring artwork by Marq Spusta and one beer-filled vinyl of “The Story of Yum Yum and Dragon.”
The next stop will be at 6 p.m. Saturday at OKC’s The Jones Assembly, 901 W Sheridan Ave. A slew of Dogfish Head beers will be on tap, including Dragons & YumYums, and Calagione and Coyne will be there to raise a glass to toast the day. Brothers Griiin will steal the spotlight again with a DJ set from 10 p.m. to midnight, when they will be spinning records on the covered stage outside. Dogfish will be giving away a ton of Record Store Day goodies throughout the night, including a limited-edition Crosley record player featuring artwork by Spusta and another super-collectible Dragons & YumYums beer-filled copy of The Flaming Lips record “The Story of Yum Yum and Dragon,” according to a news release.
“Wayne and I, and our Dogfish and Lips co-conspirators, shared a goal of making this collaboration an epic, sensory enveloping experience at the intersection of creative beer paired with creative music,” says Calagione in a statement. “There’ve been tons of iconic collaborations over the years, but we believe this is the first time a band has been so pivotal and deeply involved in the creation of the beer, the ingredients that were chosen, as well as authoring a song made specifically in tribute of the beer.”
To read more about special Record Store Day offerings, including an interview with Oklahoma alternative-rock icon and former Chainsaw Kittens frontman Tyson Meade, who will be represented by not one but two RSD releases